New Health & Safety Branding
Introducing Maurice…
This month, we’re focussing on several ways to improve our existing Health and Safety literature throughout the company, as a way of demonstrating our commitment to this important topic.
We believe by building a strong brand image around Health and Safety will help increase the level of engagement with all the workforce, encourage better communication within teams, and bring about further clarity in our key messaging.
In order to reach these targets, we are looking at several areas where we can apply visuals and graphics, and generate a positive working ‘site culture’ where no question is deemed a stupid question. Trying to overcome this stigma is no easy task, but we’re going to make a start by reinforcing our values in an open and honest way with our site teams.
We have decided to emphasise an existing expression sometimes used in construction: “Know Safety, No Pain.” We’re applying this simple and direct messaging to all our health and safety branding, making it very clear that this is a high priority and important value at Moortown Group.
Across all Moortown sites, our workforce will be introduced to our new safety mascot, Maurice. This tongue-in-cheek character is to catch the attention of all our workers, and make information more memorable as they move around site, checking and following best practice procedures.
These graphics are gradually being rolled out in various ways:
- To the existing safety noticeboards / information boards
- Pedestrian / traffic management notices
- Best Practice / procedure guidance
- Site team talks / training / engagement
We’ve already received fantastic feedback from some of our clients, and we will continue to drive this initiative for the foreseeable future. Maurice is here to stay!
